How to create a recruitment marketing video funnel
Recruitment can be broken down into four stages: awareness, consideration, desire and application. Video ads and video messages can bolster recruitment marketing across all four stages (and beyond).
Awareness: Do they know who you are? Share short video content on your dedicated social channels and leverage your employees in both the creation and sharing of video stories. This can increase awareness of your employer brand with both job seekers and passive talent.
Consideration: Would they consider working for you? Share specific stories about projects, employee benefits such as volunteer programs and mentoring to generate interest in your employee value proposition, and encourage candidates to research further or sign up to your talent pool or job alert.
Desire: Are you their ideal employer? Video job descriptions that make candidates feel like they would be a good fit, speak directly to candidates and call for action.
Application: Video applications and video interviews give candidates the flexibility to connect from anywhere, at any time, at their convenience and make the application process more candidate-centric across the recruitment funnel.
As you can see, recruitment marketing videos can be strategically
used throughout the recruitment process to nurture and engage
with talent pools, building lasting relationships.