In a full employment market, standing out from the crowd is essential.
To support their rapid growth plans, people2people needed to connect with both clients and candidates in a new and engaging way.
They wanted something that would allow them to stand out from the inmails, emails and phone messages that top talent – and employers – are receiving every day.
They also wanted a way to let their clients and candidates get to know them and their offering quickly and conveniently.
people2people chose to use VideoMyJob as a smart way to help them produce quality video content quickly and cost effectively.
They deploy video in recruitment job advertising and in their customer marketing strategy.
In the last two years, people2people have published nearly 2000 video job ads to YouTube and Facebook and received over 400,000 views.
Their website today accounts for 17% of all their candidate flow; they have received more than 600,000 unique visitors in the last 2 years.
This has increased their candidate pool to almost 1M candidates today, and their candidate flow is increasingly better qualified as a result of having better insight into the roles that they are applying for.
people2people use video in a range of ways with clients, who report that they find it more engaging and more insightful than a report, email or voice message. They have also found it helps to introduce the business more quickly and easily in new markets where neither their brand nor consultants are yet well known.